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All case studies

Ad network · Telegram mini-apps

Exto

An ad network for Telegram mini-apps: users watch ads to earn bonuses, advertisers run campaigns, publishers place banners. Over 400,000 users interacted with ads in the first two weeks.

ReactExpressJSNode.jsPostgreSQLAWSCrypto wallet (TON)Figma
Exto cover

01 / The story

What changed, and what it took.

01

Project description

Exto is an ad network designed for Telegram mini-apps. When users interact with these mini-apps, they watch ads to earn bonuses. Advertisers use the platform to create and manage ad campaigns, ensuring efficient ad delivery across the mini-app network while providing a seamless user experience.

02

The challenge

Exto needed an advertising network inside Telegram mini-apps where users watch ads in exchange for bonuses. It had to stay non-intrusive for users, give advertisers intuitive and robust campaign tools, and scale reliably with a fast-growing user base.

03

The result

Exto launched as an intuitive, scalable ad network inside Telegram mini-apps: a hassle-free bonus flow for users, a powerful campaign tool for advertisers, crypto-wallet funding on reliable infrastructure. In the first two weeks, over 400,000 users interacted with ads on the platform.

02 / Our approach

How we built it.

01

Frontend

React and Figma for a user-friendly interface that stays smooth and responsive for both publishers and advertisers.

02

Backend

A scalable ExpressJS / Node.js backend that runs ad operations, campaign creation and user interactions.

03

Database

PostgreSQL for reliable storage and fast retrieval of user activity and campaign performance metrics.

04

Payments & deployment

A crypto-wallet integration so advertisers fund campaigns in a few clicks, deployed on AWS for high availability and speed worldwide.

03 / Gallery

A closer look.

Your project

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